The light interior, its style, ergonomics and tech are what sold me.
I move "up" from a Kia Soul. My Kona SE is a little more features, a little more room, a little more style, a little quieter, a little less agile in exchange for a little softer ride, a little less power, about the same fuel economy, at a little more than a little money cost. It is worth it for my interests, but it feels like less of a value. If not for interior style and that little more tech, I could have easily went for the top-of-the-line Soul (EX) and gotten a lot more for the same money. In the end, this light gray interior and its layout is the reason I'm driving this instead.